Digital Opportunities
Reach mobility professionals year-round. Online advertising not only allows you to zero in on your target customer but also gives you extensive tools to track the effectiveness of your marketing efforts.
E-Newsletters
Starting at $800
Advertise in the Mobility Minute or News Digest e-newsletters, which are the fastest and most reliable channels to reach global mobility industry stakeholders.
Mobility Minute
- Sent weekly on Fridays
- 10,000 circulation
- 27% average open rate
News Digest
- Sent weekly
- 4,200 circulation
- 15% average open rate
Website Ads
Starting at $1,000
The Worldwide ERC® website offers the perfect platform to reach a highly-engaged community of mobility experts.
- 144,400 unique users over 12 months
- 725,000+ total annual pageviews
Social Media
Starting at $1,750
Increase brand awareness and visibility across our globally branded channels with social media posts.
Worldwide ERC® followers
- LinkedIn: 15,400
- Twitter: 10,600
- Facebook: 3,200
- Instagram: 1,400
Average engagement across all channels:
- 4,700 impressions
- 115 engagements/post
Sponsored E-Blast
Starting at $4,500
Send a custom e-blast to 4,700+ Worldwide ERC® membership promoting products and services that you want the industry to know about right now. The email send list can be refined to specific demographics and quantities to fit your target audience.
Materials:
- HTML email file
- Subject line (75 characters max)
- Pre-header text (75 characters max)
HTML Requirements
- Width: 650px (recommended)
- Footer: Include company name, postal address, email
- Mobile responsiveness
- Build HTML with tables instead of DIV, which does not work well with email
- Images and fonts: Files must be hosted on your servers (no local files) Embed all hyperlinks
Materials due 10 business days prior to send date.
Sponsored Content
Starting at $5,500
Showcase your company’s thought leadership and expertise while enjoying prime visibility on the Worldwide ERC® website. Your content will be featured on the home page and the “All News” pages over four weeks, and then move down the list of articles gradually. Additional promotion in the Worldwide ERC® News Digest e-newsletter and social media channels is included.
Tier 1
- Net Rate: $6,500/article
- Word Count: Up to 1,200
Tier 2
- Net Rate: $5,500/article
- Word Count: Up to 900
Additional Requirements:
- Article Summary: 2-3 sentence
- Company Logo: At least 250 pixels
- Short Company Bio
- Photos: At least one (1) 1920x350 image
- Target URL
- Author Information & Photo (optional)
- Embedded Video (optional)
Materials due 10 business days prior to launch date.
Learning Zone Webinar
Starting at $5,900
Demonstrate your thought leadership and expertise while increasing brand awareness and generating qualified leads. Sponsors provide the speaker(s) and content, and Worldwide ERC® does the rest. To encourage maximum participation, sponsored webinars are free for attendees, who receive one full Certified Relocation Professional (CRP)® and one full Global Mobility Specialist (GMS)® credit for approved webinars. Average 400+ registrants per webinar.
Webinar title and description are due as soon as possible after the date is selected to allow for ample time to market the event. Suggested 6 weeks in advance.
Features & Benefits:
- 45 to 60 minute educational webinar developed and presented by sponsor
- Event produced, promoted, and hosted by Worldwide ERC®
- Rehearsal with Worldwide ERC® staff Attendees eligible for 1 hour CEU toward GMS and CRP credentials
- Webinar promotion via email, website, and event registration page
- Full registrant information (name, e-mail, company, and title) Archived event available to public on Worldwide ERC® website for 30 days; archived event moves to the Worldwide ERC® Learning Portal after 30 days
The One Take
Starting at $6,400
A variation of the webinar focused on CEO conversations about key industry trends.
- A 15-30 minute Q&A style interview of a member of Worldwide ERC®'s Leadership Team
- Promotion before and after event on website, in Mobility Minute, and on social media channels
- Full registrant information (name, e-mail, company, and title) Archived on Worldwide ERC® website for two years after broadcast
Get in Touch
Want to learn more about Digital Opportunities? Reach out to our Sales Team to discuss.